A lot has been said about list building and internet marketing. One thing most coaches leave out is finding out what your clients want and need . It’s actually probably the most important step when it comes to Online Marketing.

If you aren’t finding a need, you’re really not going to get very far in your efforts to make money online. This has to be done before product development, before marketing, before find an affiliate product, before anything. You have to be able to supply what people want and need. If you don’t, you’re wasting time and resources.

 Let’s say that it’s around March or April. You know that people are shopping for Easter Products at this time. You decide to launch an Easter based product, or made a special Easter sale. You realize that there are people on the Net with a want and money to spend. You provide the wanted item, and make money. That’s the essence of how to go about finding a need.

It’s all about target traffic. As I just said, you have people browsing the Net that are “just browsing,” and then you have people that are actually shopping. Obviously, you want the ones who are spending money. Finding what they want or need is the first part of targeting your traffic. You don’t care about the guy browsing, you want the guy ready to buy.

Of course, the process of finding a need is a bit more complicated than just knowing that Easter (or any holiday or special occasion) is coming up, so you should develop an Easter line. It takes a bit of market analysis. Let’s say that you have this brilliant idea for a launch. Let’s say that it’s a line of instruction manuals on how to do something specific.

The first thing you do in finding a need is condense this whole idea into as few words as possible. Now you can take this to your keyword tool. Plug your words into your keyword search tool and let’s see what happens. Your keyword tool will kick out every (more or less) current combination of your keyword and how often it got hit.

Based on this analysis, can you say that by doing this search that you’re finding a need? A want? If you’re not, perhaps there’s some variation on your keywords that will actually hit higher than your original version. It can be a boring process, but sticking through with it will pay off in the end.

Now that you’re done finding a need, you can begin making your instruction manuals, or finding an affiliate product to promote for whatever need you see out there. You can then move on to pricing and marketing and everything else. But this is how we begin.

Once you have the wants and needs of your potential clients, and have your manual, ebook, or product in place, you can start building your list of potential buyers=Bliss!