You Need an Autoresponder!

Sep 25
Posted by Carol Estep Filed in list building

First of all, if you’re a total ‘newbie’ you’re probably wondering what in the world is an autoresponder?  An autoresponder is a tool or email system that allows you to manage, organize and automate the process of collecting email addresses through opt-in and distributing information via email.  Most companies, including all of the best companies use autoresponders!  I use Aweber.com to handle my mailing lists because they are the most well-know autoresponder online and their features are wonderful = Bliss! They are one of the most highly respected companies known online. I highly recommend that you use them if you are serious about building your own mailing list.

Once you are signed up to an autoresponder service like Aweber you will have access to many of their services that include list building tools, you’ll be able to generate opt-in forms, tracking, analytics and even reports. You can simply create a new list, the paste the web form code on your web page, and and sit back and wait.  The autoresponder will do the rest.  You can send a series of emails that are sent out once a week for however many weeks you choose.  It’s very easy. All you have to do is create a follow-up sequence of email messages, save them in in your Aweber control panel, and each time a new visitor signs up to your mailing list they will be sent the emails, all staggered at intervals that you choose. The feature and benefits of using a service like Aweber, far out weigh the small fee = Bliss :-D

List Building by way of Social Media=Bliss!

Sep 13
Posted by Carol Estep Filed in list building

Wondering what in the world Social Media is?

Social media includes all kinds of “social networking sites”. It is a relatively new way of marketing even for experienced internet marketers. In a nutshell, social media allows people to connect over the internet.

You will meet people with common interests in your local area and from around the world, or hook up with former classmates or co-workers. You can post information that you want others to see—photos, words, links to sites you like, or videos.

People build relationships and share information back and forth. Building relationships is the most important part of social media.  It makes people want to hear what you have to say=bliss!

What Role can Social Media Play in Your Overall Internet Marketing Strategy?

By combining the social media and your personality with the power of the internet you can tap into an entirely new experience, gain an audience and fast-forward your list building success=bliss!

Even traditional businesses use social media as one of their internet marketing strategies. Even President Barack Obama used social media to get out his message during the 2008 election!

Just how do you use social networks for list building? You provide information that people are searching for. This lets you build your reputation as an expert. Good content is key. When you give good content people are apt to check out your website over and over. Since they already like you and believe you provide good info, they are more likely to opt-in to your list or even buy directly from your website=bliss!

Now I bet you’re wondering which network should you join? There is no one “best” network for everyone. Each of the social networks has a different look and feel and appeals to different people.

If your goal is list building, then it makes sense to take some time to be sure there is a good match between the people on that network and the people who would be attracted to your site.

Look at the different sites with your customers in mind. Are the people here likely to benefit from your products or services? There are lots of social network fish in the sea! And nobody says you only have to join one!  Join as many as you see fit for your services.

We all like to do business with people we like—but social networks are NOT the place to do heavy promotion. In fact, obvious and repeated self-promotion can back-fire on you and totally turn people off. Simply share and have fun=bliss! Now and then put a link to your blog or website if the content is relevant to the conversation or is a special value to others. Just don’t overdo it.

How do you use social media for list building if you limit self-promotion you ask? Well, the first step would be to get people to your website. Every network allows you to set up a page that tells something about you. People on the network will check out your page to learn more about you. So have a link to your website and include some information about you and your business. Make the space interesting by personalizing it. Add some photographs or customize the background. Be yourself, be distinct and provide good info. This will encourage more visitors to check out your website.

List building through social networking takes time—it shouldn’t be viewed as a one-time event. Try to participate in social media every day as one of your internet marketing strategies.  But don’t spend too much time there…it’s only one strategy of many for building your list.

The best way to use social media for list building is to provide great content so that people come to you–they will ask for more information, and look for your website. Then you will have built some rapport with them and when they see your opt-in box they are much more likely to say yes=bliss!

To learn more about using social media for list building click the link to join The ListBuilding Club.

Re-writing Articles to Maximize Your Time and Drive Traffic to Your Site=Bliss

Sep 3
Posted by Carol Estep Filed in list building

Writing articles to drive traffic to your squeeze page is one of the best internet marketing tools you can have . It can seem like a lot of work, especially if you want to drive a ton of traffic…and of course you want to drive lots of traffic, right? So how do you do this without getting totally overwhelmed, and how do you do it in the shortest amount of time possible?

Well, I have an awesome answer…re-write your articles!  I know this might sound a little nutty, but it’s not. And it will save you oodles (<-Carolism ;) ) of time. Here’s how this works…

You open an article you have already written and hopefully saved on your computer, go through it, paragraph by paragraph, and re-write each one. It’s really very simple. Just read the first sentence, and then say the same thing…in a different way. Here’s an example:

Paragraph Number 1. The quickest way to making money online is to build a list of people that want what you have to offer…and have come to know and trust you and your recommendations. Once you have a list built, you can find products and services that your buyers want and need and you can email them information and include a link for them to buy.

Now, let’s re-write that paragraph.

If you want to start making money online, you are going to need to build a list. Your list should be a group of people that look to you for info about  products you recommend, and which services you use that they can also use and profit from. As you build a relationship with your list, they will trust that what you are telling them is true and feel comfortable buying the things you offer.

There you have it! You are basically saying the same thing, just in a different way. You are cutting your time and work in half but, the content is still there…you have already created it…now you are just going to say it in a different way. And actually, you can do this more than just twice. You can re-write an article three or four times. .

Article writing doesn’t have to take a lot of time. Neither do you have to come up with many different topics. If you use this method, you can write on four or five topics and end up with anywhere from seven to twenty different articles. This will put tons of articles out there to get you maximum exposure and drive a lot of traffic to your squeeze page. These are the best types of internet marketing tools—ones that are effective and save you time making you blissfully happy!